Let it Out

The ancient forests of this world, such as Canada's boreal forests, are essential in fighting climate change and providing homes to wildlife like caribou, wolves, eagles and bears. Unfortunately, they are also pretty attractive to logging companies, and governments are pretty happy to let the companies get in there.

Kimberley Clark is the owner of Kleenex, one of the most popular brands of tissue products in the world. Unfortunately the company still reckons it is OK to clear cut ancient forests and turn them in to products that will get used once and then thrown away. Despite the fact that other companies can used recycled products, Kimberley Clark keeps on purchasing virgin fibre from endangered forests. You can read more about it here.

So Greenpeace has been on the case for a couple of years now, and recently did some culture jamming on Kleenex's flash new advertising push. The video below is completely self explanatory, but I thought it was worth including this quote from a contributor to Alternet, who described it this way:

"There are at least two reasons why you don't want to miss this: 1.) It's fun. That's all. That's the important part of any activism. It makes the lives of the people who do it more exciting, fun and meaningful -- which this action clearly does and 2.) They're not calling anyone evil or advocating for the disbanding of Kleenex's parent company Kimberly Clark. They're just saying, you know, please stop this totally unnecessary and irresponsible behavior so we can blow our noses without worrying about sullying some virgin.... er, forest."

Shane